My background combines technology and business, with over 25 years experience, starting as an engineer, but primarily in technology marketing roles up to the executive level. My writing capabilities spring from experience with such diverse pieces as internal specs, user’s guides, business plans, patents, technical articles, and higher-level business/strategy articles, all having different audiences, styles, and required levels of technical precision.
While my ongoing work as editor and writer with Techfocus Media features an often-whimsical approach to delivering solid information, my ghostwriting relies on the same ability to organize concepts, but with a more straightforward style.
My technical knowledge is grounded in experience with such wide-ranging areas as IC design and verification, FPGAs, EDA, embedded systems and software, networking and communications, multicore, software analysis, and software parallelization. But, given my solid fundamentals, I can also be effective when conveying messages from a domain in which I’m not a detailed expert to audiences in different – if adjoining – domains, like users and business partners. I’m therefore prone to asking “stupid” questions because they usually aren’t stupid, and rather help translate arcane facts into accessible prose.
I have worked for MMI, AMD, Cypress, Altera, Actel, Teja Technologies, and Vector Fabrics. I have a BSEE from UC Berkeley and an MSEE from Santa Clara University.